Fashion Marketing Course Descriptions

Art and Management Course Descriptions 

 

COURSE: ADM105 Business and Creative Industries – 3 Credits

This course will explore the tensions between technologies, creativity and commerce, with practical instruction on remix culture, copyright and historic and emerging norms around creative expression. This course will include guest speakers from various corners of the creative industries, public policy and innovation space. Students will be evaluated in this course based on weekly reviews of reading material, and a final project / paper related to the issue sets explored throughout the term.

COURSE: ADM130 SUSTAINABLE SYSTEMS, DESIGN FOR ENVIRONMENT – 3 Credits

This course will provide overview of a wide range of contemporary resources and technologies in the context of environmental sustainability. This course explores the main principles that provide sustainable solutions. Learning from case studies and real-life examples we will explore current practices of analysis. This course goes beyond the understanding the background, fostering critical thinking and challenging students to draw connections between social, environmental, and economic aspects of sustainable solutions. 

COURSE: ADM135 DESIGN METHODS – 3 Credits

This course approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. This course will focus on four core principles of successful innovation; Build innovation around experiences; Think of innovation as a system; Cultivate and Innovative Culture: and Adopt a Disciplined Innovation Process. This course will furthermore explore a model of design innovation process and finally focus on seven modes of the design innovation process.

COURSE: ADM140 CREATIVITY AND INNOVATION – 3 Credits

Creativity and innovation are integral to an organization’s ability to survive and thrive in today’s competitive marketplace. This course provides students with an understanding of how creativity and innovation can be facilitated and managed in a work setting. Students will learn about theoretical conceptualizations of creativity and innovation as well as practical applications involved in fostering creativity and innovation in the workplace.

COURSE: ADM205 INTRODUCTION TO ARTS MANAGEMENT – 3 Credits

Arts Managers perform the work that is required to bring the arts and cultural programs to audiences, organizing programs such as festivals and exhibits, performing arts events and film screenings. This course will introduce to you the business of the arts, providing you with an overview of the of the careers in arts management, the types of work that arts managers do, and the current issues and trends now affecting arts management professionals. This is an introductory course in the field of arts management.

COURSE: ADM215 DESIGN MANAGEMENT – 3 Credits

Design Management is about the strategic, operational and tactical considerations of design. The focus of Design Management is integration of the marketing, design, and manufacturing functions of the organization in creating a new product or design. Project implemented and launched requires designers to work in teams of people, manage schedules, budgets and resources, and above all, demonstrate how their work contributes to the overall success of the business.

COURSE: ADM225 ARTS MARKETING – 3 Credits

This course argues that arts’ marketing is not about the simple application of mainstream managerial marketing to the arts. This course engages directly with a range of contemporary issues such as: the importance of arts consumption and its social dimensions, the importance of the aesthetic experience itself, and how to research it, arts policy development, the art versus commerce debate, the role of the arts marketer and a market maker, the artist as a brand or entrepreneur.

COURSE: ADM340 MANAGING INNOVATION AND CHANGE – 3 Credits

To maintain or achieve higher order market advantage, organizations must invest in innovation in product, process and people. An emerging solutions economy and resource productivity revolution requires that businesses adopt sustainable practices and abandon wasteful and environmentally damaging processes and products. Design managers will need to lead change and develop skills to move new ideas through organizations. This course helps design managers develop the skills needed to usher new ideas through organization.

COURSE: ADM345 STRATEGIC TECHNOLOGY FOR DESIGN – 3 Credits

Technology will no longer a support to design businesses; it is now a tool to create critical strategic advantage. Design managers need to use technology strategically to create and share information critical to the success of the business with others inside and outside of the organization. This course provides an overview of strategic technology issues and challenges faced by design managers. 

COURSE: ADM350 PRINCIPLES OF ART AND DESIGN LEADERSHIP – 3 Credits

This course is designed to provide students with insight into leadership as applied to creative industries including public relations and advertising. The course will emphasize leadership through conceptual and theoretical perspectives, and as applied in management. Through lectures, case studies and service learning, students will learn to engage and interact with community-based organizations to assess needs, plan communications strategies, lead student teams in developing those ideas, and present to clients.

COURSE: ADM405 MANAGING CREATIVE MINDS – 3 Credits

As globalization rapidly advances in the 21st century, people with creative ideas/talents are becoming the most sought after commodity in every industry. As a result, organizations have an urgent need to successfully motivate their workforce in order to differentiate themselves from their competitors. In no other industry is the concept of work motivation more imperative than in creative industries, where creative people drive profitability. Thus the question arises: How to motivate your employees to optimize creativity and performance? This course will explore the nature of work motivation and human creativity through the prism of individual, group, and organizational perspective.

COURSE: ADM430 LEADERSHIP AND TEAM BUILDING – 3 Credits

This course prepares participants to work together as a team.  Coursework explores the theory and practice of leadership and the challenge of teambuilding in design organizations The goal of this course is to deepen understanding of the impact of leadership style on a team, and to prepare self-aware leaders for the challenge of managing in the 21st century - leaders who can use design intelligence to help shape the future of their organizations and our world. This course is designed to give students exposure to essential theories and concepts for analyzing, understanding, and managing groups. Team management is crucial component of leadership in the creative industries where team work is the most prevalent way of work.

COURSE: ADM435 LEADING INNOVATION AND CHANGE – 3 Credits

This course focuses on developing and strengthening understanding of innovation and change management, which are central to intrapreneurship, and its associated skills. The course will draw on various theoretical foundations and business cases to develop an understanding of effective leadership of innovation and change. The business press on innovation and change has intensified in recent decades. Effectively leading these dynamic aspects of organizations has always been an essential component of a leader’s role. Innovation and change are particularly important to established organizations, as they fend off their counterparts and new entrants into their industries.

COURSE: ADM450 ADM CAPSTONE – 3 Credits

The capstone course will take students through an innovation process to design a business. The course will use a client from a creative industry who is in need of a plan.  The deliverables left with the client are a working prototype and a business plan. The project will address market feasibility (who are the customers, what are their needs and does the product concept satisfy their needs), technical feasibility and financial feasibility (how much money will the client make on the opportunity). The overall process is Discover: Understand the context and explore the opportunity space Define: Define the customer need and state the problem Create: Create a solution to the need Deliver: Deliver on the solution and Develop the business plan: Use the Canvas model to solidify the value proposition, customer segment, distribution channel, cost structure and revenue stream. Assess: Final screen for market, technical and financial feasibility. Create the hand-off plan for the client to continue execution.