BS Fashion Marketing Program

VMCAD’s Bachelor of Science in Business Administration with a concentration in Fashion Marketing program is designed to develop students who understand the convergence of business and fashion knowledge of the 21st century marketplace within a multi-billion dollar industry. Our intent is to expose students to experiential learning that fosters their entrepreneurial spirit, develops critical thinking skills and enables fluid intelligence. Our cost-effective and technologically advanced education will help streamline completion of their BS in Business Administration degree.
 
The program covers 12 quarters taken through 48 months; however, the program can be completed in 36 months by attending year-round.

BS Business Administration (Fashion Marketing concentration) Program Outline

180 TOTAL CREDIT HOURS

 

Quarter 1

Credits

ENG101English Writing3
ART103Basic Color Theory3
BUS101Principles of Marketing3
FMK141Introduction to Fashion3
CD119Career Development Seminar I3
Total15
 

Quarter 2

Credits

ENG102Verbal Communications of Visual Concepts3
MATH143Foundations of Quantitative Literacy3
HUM160History of Art I3
FMK171Principles of Retailing3
FMK164Quantitative Retail Math3
Total15

 

Quarter 3

Credits

SS121Emotional Intelligence3
PHIL144The Power of Critical Thinking3
BUS110Organizational Behavior Management3
FMK102Textiles3
FMK152Design Principles and Applications3
Total15
 
 

Quarter 4

Credits

ENG201Principles of Rhetoric3
HUM260History of Art II3
BUS200Developing Entrepreneurial Opportunities3
BUS202Information Technology in the 21st Century3
FMKElective3
Total15
 
 

Quarter 5

Credits

SS210General Principles of Law3
BUS210Financial Accounting3
FMK200The Art of Advertising3
FMK282Accessories, Beauty and Home3
FMKElective3
Total15

 

Quarter 6

Credits

SS260Principles of Economics3
BUS220Business Finance3
FMK206Public Relations3
FMK207Fashion Writing, Blogging and Criticism3
FM208Fashion Communications3
Total15
 

Quarter 7

Credits

CUL300Idea Generation and Applied Creativity3
CUL301Design Principles: Theory and Practice3
BUS330Statistics for Managers3
FMK336Social Responsibility in the Global Market3
FMK340Mobile Marketing3
Total15
 

Quarter 8

Credits

 General Education Elective3
CD319Career Development Seminar II3
BUS300Entrepreneurship and Business Plan3
FMK350Omni-Channel Marketing3
FMKElective3
Total15

 

Quarter 9

Credits

SCI300Physics and Art3
MATH343Functional Mathematics3
BUS301Entrepreneurial Finance3
FMK300Fashion E-Commerce & Website Design3
FMKElective3
Total15

 

Quarter 10

Credits

SCI400The Neuroscience of Creativity3
HUM400History of Revolutionary Ideas3
BUS420Strategic Management3
FMK410Fashion Branding3
FMK405Social Marketing Strategies3
Total15

 

Quarter 11

Credits

BUS410Managing Growth and Failures3
SS401Introduction to Ethics3
FMK420Environmental Scanning3
FMK407Convergence of Digital Technology and Fashion3
 General Education Elective3
Total15

 

Quarter 12

Credits

SS430Globalization3
CD419Career Development Internship3
FMK450Fashion Merchandising Capstone3
FMK440Fashion Selling and Sales Management3
 General Education Elective3
Total15

Required for all FM Students:

X040 Intro to Computers - 2 credits

Fashion Marketing Electives

FMK330Pop Culture & Media
FMK335Fashion Publishing
FM300Consumer Behavior
FMK325Promotional Initiatives
FD198Fashion Illustration I
FD227History of Costume I
BUS201Design Thinking
GD363Designing for Personal Brand
ID152Introduction to Interior Design
FMK415Luxury Branding

Click here for Fashion Marketing Course Descriptions

Click here for General Education Course Descriptions

Click here for Business & Entrepreneurship Course Descriptions

Click here for Career Development Course Descriptions

Click here for Business Administration (Fashion Marketing Concentration) Bachelor's Degree Gainful Employment Disclosure