Fashion Marketing Course Descriptions

Fashion Marketing Course Descriptions

FMK102 Textiles – 3 Credits

This course is designed to give students an in-depth examination of fibers, yarns, fiber performance properties and fabric construction. It focuses on the study of the production of textiles from raw materials stage to finished product.

Prerequisite: FMK141 Introduction to Fashion

FMK141 Introduction to Fashion – 3 Credits

The purpose of this course is to introduce students to the many facets of the fashion industry from concept to consumer. The course focuses on the fashion industry as a whole with emphasis on the structure of the fashion industry, consumer demand and acceptance, fashion research, forecasting trends, product acquisition and development.

FMK152 Design Principles and Applications – 3 Credits

This course is designed to give students an understanding of Adobe® Photoshop and Adobe® Illustrator, how they can be integrated into the work flow of a fashion marketer and how to create documents specific to the needs of a fashion marketer.

Prerequisite: X040 Intro to Computers

FMK164 Quantitative Retail Math – 3 Credits

This course is designed to introduce the student to the multi-faceted world of contemporary business and accounting practices. An in depth understanding of these principles will be gained as the student produces various accounting documents.

Prerequisite: X040 Intro to Computers

FMK171 Principles of Retailing – 3 Credits

This course introduces students to retailing principles best practices, and career opportunities. They will also explore multi-channel retailing, management and control functions, merchandising fashion products, and communicating with, and servicing, the fashion clientele.

Prerequisite: FMK141 Introduction to Fashion or taken concurrently with FMK141

FMK200 The Art of Advertising – 3 Credits

This course educates and engages the student to many concepts and techniques of Advertising and Promotions. The course will give the student the opportunity to test methods and gain confidence and expertise. The students will create an advertising campaign and
promotion for a client. 

Prerequisite: FMK141 Introduction to Fashion

FMK206 Public Relations – 3 Credits

Public Relations for fashion educates and engages the student to many concepts and techniques of securing publicity, working with stakeholders, handling crisis, building relationships with media and planning  community engagement activities. The course will give the student the opportunity to test methods and gain confidence and expertise. The students will create a public relations campaign for a client with a press conference/event on the last day of class.

Prerequisite: FMK208 Fashion Communications or taken concurrently with FMK208

FMK207 Fashion Writing, Blogging & Criticism – 3 Credits

The purpose of this course is to support critical and creative thinking, fostering the improvement of oral and written communication skills.

Prerequisite: ENG102 Verbal Communication of Visual Concepts

FMK208 Fashion Communications – 3 Credits

This course explores the various factors involved in taking your vision to creation of marketing strategies for products/services. This course focuses on the process of marketing goals, strategies and tactics and executing a marketing plan for a fashion brand.

Prerequisite: FMK171 Principles of Retailing 

FMK282 Accessories, Beauty & Home – 3 Credits

This course provides an overview of the accessory industry, past and present. Students will also study the beauty industry, origins and best practices. In addition, home store fashion accessories and trends will be analyzed.

Prerequisite: FMK141 Introduction to Fashion and FMK171 Principles of Retailing

FMK300 Fashion E-Commerce and Website Design – 3 Credits

This course is designed to understand the evolution and dimensions of an ever-changing channel of distribution known as e-commerce.

Prerequisite: FMK340 Mobile Marketing

FMK325 Promotional Initiatives – 3 Credits

Promotional Initiatives for the fashion industry educates and engages the student to benchmark promotional initiatives. The course will give the student the opportunity to test methods and gain confidence and expertise. The students will create a promotion initiative plan for a client.  

Prerequisite: FMK208 Fashion Communications

FMK330 Fashion Pop Culture & Media – 3 Credits

This course is an analysis of media influencers of the fashion industry and the shift of the cultural paradigm.

Prerequisite: FMK141 Introduction to Fashion

FMK335 Fashion Publishing – 3 Credits

Publishing for fashion educates and engages the student to many concepts and techniques of publishing in the fashion industry and media planning and buying. The course will give the student the opportunity to test methods and gain confidence and expertise. The students will create a media campaign and proposal to a fashion publisher/magazine or media outlet. Students will create a media campaign including a full planning guide with media purchases. Students will also create articles and concepts to be presented to publishers/magazines or media outlets. They will research relevant concepts and techniques.

Prerequisite: FMK208 Fashion Communication

FMK336 Social Responsibility in the Global Market – 3 Credits

This course is designed to understand the supply chain management system and develop strategies for environmental and social responsibility. It also focuses on fair-trade initiatives in the global landscape of domestic and global sourcing.

Prerequisite: 5th quarter requirements of a 48 credit hour minimum

FMK340 Mobile Marketing – 3 Credits

This course is designed to train students to evaluate how mobile technology is revolutionizing marketing communications across global markets.

Prerequisite: FMK208 Fashion Communications

FMK350 Omni-Channel Marketing – 3 Credits

This course is designed to examine marketing communications across all channels of distribution.

Prerequisite: FMK208 Fashion Communications

FMK405 Social Marketing Strategies – 3 Credits

This course is designed to examine the intersection where content and commerce collide. There will be a focus on social media marketing and case studies of how organizations of bringing value-added content to their success.

Prerequisite: 10th quarter requirements of a 108 credit hour minimum

FMK407 Convergence of Digital Technology and Fashion – 3 Credits

This course is designed to assess the emerging area of intelligent/performance textiles, wearable technologies and the transformational products in fashion’s future.

Prerequisite: 10th quarter requirements of a 108 credit hour minimum

FMK410 Fashion Branding – 3 Credits

This course is designed to understand the fundamentals of branding. It will look at what a fashion brand is, why companies position themselves in the marketplace with certain products, and why they identify with certain customers. Additional studies will focus on brand landscape, brand equity and pricing strategies.

Prerequisite: FMK208 Fashion Communications

FMK415 Luxury Branding – 3 Credits

This course is designed to understand the changing sector of luxury branding currently undergoing an important market evolution and rapid expansion.

Prerequisite: FMK141 Introduction to Fashion

FMK420 Environmental Scanning – 3 Credits

This course is designed to evaluate how political, social, technological and economical trends influence the fashion industry on a macro and micro level.

Prerequisite: 5th quarter requirements of a 48 credit hour minimum

FMK440 Fashion Selling and Sales Management – 3 Credits

This course is designed to enable the student to create a customer-centric focus with selling techniques and build a culture that maintains customer and brand loyalty to generate new sales.

Prerequisite: 10th quarter requirements of a 108 credit hour minimum

FMK450 Fashion Marketing Capstone – 3 Credits

This course is designed to allow the student to participate in an experiential project where they create a marketing plan that identifies a market opportunity, develops strategies, goals and tactics, evaluates those strategies based on success of project.

Prerequisite: Final quarter standing